Architectural Visualisation Tech report

Originally sourced from Chaos Group

In September 2017, Chaos Group conducted an online survey of architecture and architectural visualization professionals. The questionnaire asked about the types of technology in use at their firms, the challenges of their workplace, and their attitudes and expectations towards the future of the industry. The survey reached 5,769 respondents from over 70 countries, reflecting the global scale of today’s architecture and architectural visualization practices. Those surveyed included everyone from freelancers and employees at small studios, to multinational firms with thousands of staff.

The objective was to provide a snapshot of the technology trends in architecture and architectural visualization, and to identify the innovations that are rapidly changing the industry.

Key findings

Fast changing technologies, including the widespread adoption of BIM and VR, have had a profound impact on the industry

Increased demand for high-end photorealistic visuals and keeping pace with new technologies are major factors in a competitive industry with tight budgets and quick deadlines. VR has introduced a new way to design, collaborate and convey architecture, bringing with it more opportunities for large architectural firms as well as individual freelancers.

The majority of architecture and architectural visualization firms will use VR in 2018

Today, virtual reality adds a new dimension to the mainstream 3D tools used in architectural visualization. Because of VR’s unique ability to represent space at human scale, it’s already playing a significant role in architecture, and its usage is expected to increase rapidly in 2018. Though firms of all sizes are currently working in VR, large firms are seeing the most widespread adoption and using it on multiple projects.

Cloud rendering usage to triple in 2018

While most architectural visualization rendering is accomplished in-house, there is growing interest in cloud rendering. Increased speed and the ability to do more iterations on a project are the most appealing aspects of rendering on the cloud. Depending on barriers such as cost and ease-of-use, the use of cloud rendering could double mid-year and even triple by the end of 2018.

Survey participants

Industry changes & challenges

Increased reliance on technology is the biggest change in architecture and architectural visualization in the past three years.

Respondents from companies of all sizes confirm the most noticeable change in the last few years is the increased reliance on recently introduced technologies such as BIM and VR. 70% of those surveyed noted that increased reliance on technology is the number one change in the industry over past three years, almost twice as many as the 36% who stated an increased demand for sustainable designs.

While tight deadlines and limited budgets are always top concerns, 43% of respondents noted that increased demand for high-end and photorealistic content is also a major challenge. 85% of respondents stated that 3D rendered imagery is “very important” to “critical” for winning projects.

Virtual Reality

Over two-thirds of architecture and architectural visualization professionals plan to use VR in 2018.

While 3D tools have been mainstream for architects and visualization artists for some time, the introduction of virtual reality offers new ways for them experience the scale and spatial quality of their designs. More than half of those surveyed have used VR or are currently experimenting with VR on a project.

80% of VR adopters are using it on multiple projects.

Of those already using virtual reality, 80% have used it on multiple projects, suggesting that VR is beginning to play a more significant role in architectural design and visualization workflows.